Tuesday, September 16, 2008

New audiobook statistics from the APA

Publisher's Weekly featured the newest consumer statistics from the Audio Publishers Association in Monday's story "APA Survey Finds Solid Audio Gains in 2007" by Jim Milliot. Here's the quote I like:

Young listeners are the fastest-growing segment of the market, with the APA reporting that 53% of teens have listened to an audiobook.
That should change the minds of some of the collection development specialists that have justified low funding of youth & YA audiobooks through download vendors. Perhaps a case of "If you build it, they will come?"

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