Calling Dick Tracy with one-click visual search technology

Holy Cow! Watch this very cool video on an amazing way to search. Pull out the iPhone and snap a picture of a book cover, DVD jacket, movie poster, ad in a magazine, whatever. Send to the Evolution Robotics' Visual Pattern Recognition technology website with one click. You'll immediatly receive an email with information on the title with a link to click to buy it, along with a link to YouTube video clips about the item.
We are getting closer and closer to the point where we will be using the mobile phone as the primary media player, and this technology has great potential. Just imagine being at your desk looking through a magazine where you see an ad for John Green's new book. Pull out the phone and snap a picture. Receive the reply. Click to buy the ebook and audiobook as a single purchase. Start reading the ebook at your desk. Toggle to listening to the audiobook as you drive home. As you relax on the couch, click the YouTube link to Green's blog post on the new book. Any predictions for how soon we will all take for granted one-click access to instant downloads of multimedia titles that offer audio, text, and integrated illustrations? Change at the speed of sound!