Amazon's digital initiative

Brad Stone's article Amazon Accelerates Its Move to Digital in today's New York Times tells how the online vendor that outsells brick-and-mortar bookstores is working to redefine the paper-and-pages book. As Amazon recently acquired Audible, the parent company of yesterday's post topic AudibleKids, curious minds want to know: Was the idea for AudibleKids in the works before Amazon's takeover or is it a reflection of Amazon's digital initiatives? And if anyone is listening, how about working on using the Kindle as a display for picture book readalongs or as a way to integrate photos & illustrations for an ebook/audiobook package for nonfiction titles such as this year's Sibert Award titles?

image from amazon.com